image courtesy of GetGlue.com
Social entertainment app GetGlue announced today that they are adding a location component to their check-in process using the Foursquare API. This makes them the first of the entertainment consumption based social applications to associate a location to an activity. For those of you who use the beer consumption site Untappd, the Foursquare check-in process on GetGlue will look very familiar. Once you connect your Foursquare and GetGlue accounts you will see an option to share your entertainment activity check-in to a location which will prompt you to select from nearby Foursquare venues. Out of the entertainment apps, GetGlue offers the widest variety of check-in options including TV & movies, music, sports (also brand new in this release), books, video games, and general topics.
GetGlue Box Office Sticker
Adding location to consumption brings together the concepts of “I’m here” with Foursquare and the “and enjoying…” with GetGlue. The GetGlue badges are unique in that they can be mailed to you as a sticker for free (thus the “get glue” in the name). Their available stickers are similar to Foursquare in that they offer both general and partner versions and this new location component should open up a lot of potential opportunities with physical venues that provide entertainment. For example, GetGlue currently has a general “Box Office” sticker (pictured) for checking in to 5 of the top 10 box office movies in the same month. With the new Foursquare integration they could create a similar box office sticker incorporating a partner logo for visiting Regal or AMC theater chains to see those films (along with other tangible rewards like theater discounts, lobby cards, etc). The partnership possibilities start to become endless when you factor in listening to music at concerts, reading books at coffee shops, watching sports at venues, etc.
I am very excited about this and have been looking forward to GetGlue and/or Miso incorporating location into their applications for a while now. If you do not use an entertainment based application, will the new Foursquare integration be the motivation you need to try GetGlue?
Post by: Chad Elkins – Find Chad on Twitter, Foursquare, GetGlue, Miso, and Untappd