On August 12, Jesse Eisenberg reunites with Zombieland director Ruben Fleischer on a new comedy called 30 Minutes or Less. The studio has teamed up with Foursquare to offer a limited edition badge to help promote the movie. The film also stars Danny McBride of Kenny Powers fame who recently became the new MFCEO of K-Swiss. According to IMDb, the film is about how “two fledgling criminals kidnap a pizza delivery guy, strap a bomb to his chest, and inform him that he has mere hours to rob a bank or else”. It’s definitely not going to take home any Oscars, but it certainly has potential with the persons involved in the project. Users who unlock this badge will see the following text:
You’re either eating a slice of pizza thinking about robbing a bank, robbing a bank wishing you were eating a slice, or robbing a slice while eating a bank. Either way, be sure to catch 30 Minutes or Less, in theaters August 12. Oh yeah, and #DontBlowIt.
Earning the badge is easy. First, you need to follow 30 Minutes Or Less on Foursquare and then check-in either a bank or a pizza categorized venue. Pizza or a bank…pizza delivery guy and robbing a bank…see the correlation? It only takes one check-in so this one is certainly one of the easier brand badges to pick up during your regular routine. They’ve left a variety of tips at venues around the country which are quirky and fun to go along with the #DontBlowIt theme. As of the writing of this post there are no tipped venues in Georgia.
I love it when brands incorporate a contest with unlocking their badge and the 30 Minutes or Less folks have done just that. Those who are lucky enough to be attending the San Diego Comic-Con can show their badge at the 30 Minutes or Less booth for a free t-shirt. Everyone who unlocks the badge before 10am PST on August 22nd will be entered to win $3,000. Official contest rules.
Post by: Chad Elkins – Find Chad on Twitter and Foursquare