We are a month away from the 2nd worldwide celebration of Foursquare Day which will take place on Saturday April 16, 2011. Foursquare has experienced incredible growth over the last year so I am confident that the 2011 Atlanta Foursquare Day will surpass the success we had last year on April 16th. Some of the specific details are still being sorted out, but I wanted to give you all a rundown of the basics planned for this year so you be ready for the awesome.
Overview: 1) There will be a party that night! 2) Businesses are encouraged to offer a unique special that will only be available on 4/16.
Individuals: Save the date for the party! It will be held on the rooftop bar and pool deck of the beautiful W Atlanta Downtown from 6 to 9 pm on Saturday April 16, 2011. There will be multiple check-in giveaways as well as some complimentary food items and drinks plus a cash bar with discounted libations. Entertainment will also be provided along with a priceless sunset view of the skyline from high above downtown Atlanta. Admission to the event will be absolutely free, but you will need to show that you have checked in to a special event venue to enter. I am very excited to announce that there will be two non-profit components this year and the participating organizations are the Atlanta Humane Society and the Atlanta Community Food Bank. Specific details will be posted within the next week that will tell you everything you need to know about the event. RSVP on FB now to remind yourself about the event and invite your friends that use Foursquare. Also, please be sure to add this Meetup event listing to your calendar as that is how Foursquare is tracking participation.
Businesses: If you have not claimed your venue, please start that process now. This may take a few days so it is definitely better to plan ahead just in case it takes longer than anticipated. If you need help please let me know or take a look at this start-up guide. Once you have that out of the way or have already claimed your venue(s), start thinking of a unique special to run that day. There are plenty of potential ways to do this with the newly revamped special types that are now available in your manager console. If you are brand new to check-in deals, it is probably a good idea to start running a regular promotion now so that you and your employees become familiar with the process before the big day. Once you decide on a special to run on 4/16, please send me the deal details as I will have a centralized list here on the site that users can access to see all of the “4sqDay only” specials around metro Atlanta. Also, you should go ahead and put the 4sqDay deal in the Foursquare system, but do not activate it until April 16th. Unlike last year, I will only feature deals that will be listed in the application itself that users will be able to view and unlock on their phones.
That should cover the basics of the day. I can’t wait to share more details with you soon and look forward to celebrating Foursquare Day with the biggest and best user community on the planet.
Post by: Chad Elkins – Find Chad on Twitter and Foursquare