2011 Atlanta Foursquare Day Recap

To say that April 16th was a busy day around Atlanta would be a serious understatement.  An Atlanta Braves doubleheader against the Mets, Sweetwater 420 Fest, Dogwood Festival, and Steeplechase were just a few of the metro area events that took place on the same day as the 2nd annual Foursquare Day.  Approximately 200 Foursquare enthusiasts gathered atop the W hotel in downtown Atlanta in Wetbar to celebrate 4sqDay despite the competing events.  Foursquare Day here in Atlanta was more than just the party as over 20 metro businesses rewarded Foursquare customers with check-in specials that were unique to April 16th.  Big shout-out to the businesses that participated with Foursquare Day deals, but all of the venues around metro Atlanta that run check-in deals year round deserve a big thank you as well.

photo credit: @kristengreen

The party itself could not have gone any better on top of the W Hotel – Downtown Atlanta.  The staff at the hotel were terrific to work with and provided the beautiful event space, hor d’oevres, and a complimentary custom “Foursquare Cocktail” crafted by the DrinkShop mixologists.  As you can see in this photo, the sunset view from the W Atlanta was spectacular.  Thanks to the generous support of the six 2011 Atlanta Foursquare Day sponsors, we gave away 100 custom t-shirts as well as both stickers and koozies to all attendees.  Those sponsors also funded the entertainment for the evening which was provided by To the Rescue Entertainment.  The shirts were printed by Decatur Screenprint, koozies by PTS, and stickers by East Atlanta Copy Center.

photo credit: @kristengreen

One of the highlights of the evening was listening to Atlanta District 2 City Councilman Kwanza Hall address the crowd on behalf of the City of Atlanta.  His speech not only focused on the benefits of using emerging technologies like Foursquare as a means for businesses to connect with consumers, but also on the role that social media has in connecting individuals with their government. Councilman Hall is an exemplary model for how elected officials can connect with their constituents via these channels.  Please give him a follow on Twitter to keep up with issues and events around the area.

The party did have a “purpose” in that both the Atlanta Humane Society and the Atlanta Community Food Bank were in attendance.  Both groups were able to share their upcoming calendar of events, discuss volunteer opportunities, and to raise funds.  The event raised over $500 for both organizations.  Giving back to the community is much bigger than just one day and these groups work tirelessly to make Atlanta a better place.  Thank you to everyone who contributed and to both orgs for their interest in participating in Foursquare Day.

Foursquare Day is a social media and digital based event so party guests were able to experiment with one of the hottest interactive social TV apps on the market, LocaModa.  Kyle Porter set up the app and projected it onto a large wall inside Wetbar.  Over 500 interactions with the software were performed by guests who shared tweets, check-ins, photos, and more!  Be sure to check out his blog post for details and information on the application.

photo credit: @wei_yang

4sqATL partnered with 2 Atlanta based technology companies to showcase a couple examples of ways that companies can interact with Foursquare and Twitter users.  For the full 24 hours of Foursquare Day, over 300 Twitter users tweeted a specific message and received a custom 4sqATL Foursquare Day badge from Badgy.  This company offers brand marketers a fun and interesting way to engage users in social channels.  Atlanta Foursquare Day party attendees who checked in the event venue received a Twitter reply from the @4sqATL account thanking them for coming to the party along with other custom messaging.  This service was provided by PlacePunch which is a powerful and easy way to create loyalty campaigns across a variety of location based applications.

The Atlanta Foursquare community has experienced tremendous growth over the past year.  I can’t thank our sponsors, host, partners, charitable orgs, and users enough for making the 2011 Atlanta 4sqDay such a success. I truly believe Atlanta has the strongest Foursquare community in the world and I am happy to be a part of it with you.  Look forward to seeing you again next year.

Post by: Chad Elkins – Find Chad on Twitter and Foursquare